Analysis of Institution

Bauer Media Group

Before deciding who will be publishing my magazine I decided to research a couple of publishers I already knew about, those being Bauer Media and Emap.

Taken from the Websites

"Bauer Media is a division of the Bauer Media Group, Europe’s largest privately owned publishing Group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations.
Bauer Media joined the Bauer Media Group in January 2008 following acquisition  digital businesses. Collectively, the Group employs some 6,400 people.
Bauer Media is a multi-platform UK-based media Group consisting of many companies collected around two main divisions – Magazines and Radio - widely recognised and rewarded as being industry innovators.
Our business is built on influential media brands with millions of personal relationships with engaged readers and listeners. Our strategy is to connect audiences with excellent content through our broad multi-touch point brand platforms, wherever and whenever and however they want. Our wide portfolio of influential brands gives us advantages over pure play magazine or radio competitors."

Emap International Limited

EMAP owns industry-leading brands that sit at the heart of business powerful B2B communities like Retail, Health, Construction, Architecture, and Fashion. Our purpose is to connect professional communities and inspire them to know, to grow, progress and win. Brands such as HSJ and Retail Week create deep relationships and unparallelled reach, to increase value for our customers.  We deliver this through senior networking events; industry leading awards; online data products; social media communities; headline conferences and, of course, critical insight, news and analysis. We hear the market agenda, and create innovative solutions and better ways for our advertisers and sponsors to connect with their audience. We provide highly valued subscription services and are rewarded by a following.  Always independent, relentlessly inquisitive, EMAP embodies quality, market-leading journalism. We act as the ultimate industry insider, and strive to always be the trusted authority. For our customers, EMAP provides the best possible way to connect with their world. We are their competitive advantage.

I have decided to use the well know publisher Bauer Media as they have published magazines which I am using as style models for my own magazines such as Q and MOJO. These magazines are both mainstream and have features of certain music genres which is what I plan my magazine to be like.